Jimmy Choo I Want Choo Forever is the perfume you reach for if you want a clear sweetness of cherries and vanilla, but don’t want the perfume to stay sweet from the first hour to the last: the oakmoss in the base shifts the character towards the end of wear and gives it a drier, almost earthy drydown. It is designed more for evening than for an ordinary day at the office, and below you can see exactly how it develops on skin, who it suits, and how you can try it before choosing a larger size.
- The opening is fresh and slightly spicy, with wild strawberries and pink pepper; it isn’t sweet from the very first sniff.
- The heart brings the most recognizable part: black cherry liqueur, supported by jasmine and vetiver.
- The base dries down towards vanilla, tonka and oakmoss, which is why the perfume doesn’t remain just a simple gourmand.
What I Want Choo Forever smells like: from strawberries to oakmoss
A sweet gourmand perfume often risks smelling the same from application until it fades. I Want Choo Forever avoids that with a clear three-stage development, each stage playing a different role, according to the notes the house lists for this perfume.
The first few minutes: strawberries and pink pepper
The first contact with the skin brings wild strawberries and pink pepper, a fresh and slightly spicy combination that leaves no doubt that this isn’t a purely sweet perfume. This phase has a brief role: it prepares the way for the heart without dominating the wear for more than a few minutes.
After a few hours: cherries, jasmine and vetiver
As the opening fades, the black cherry liqueur comes forward—the easiest part to recognize and, for many wearers, the reason they choose this particular perfume. Jasmine and vetiver don’t come across separately; instead, they round out the cherries: jasmine adds a floral nuance, while vetiver keeps the sweetness from becoming syrupy.
The drydown: vanilla, tonka and oakmoss
Towards the end, vanilla and tonka beans maintain the sweetness, but oakmoss, alongside amber, brings the drier, earthier drydown sought by someone who wants a substantial gourmand, not just a dessert note. In practice, this means the perfume doesn’t become simpler as the hours pass; instead, it shifts towards something more serious.
What the ambery gourmand chypre family means
The catalog places I Want Choo Forever in the ambery gourmand chypre family, a less common combination than a simple gourmand. The classic chypre structure brings together a base of moss and dry wood; the ambery gourmand aspect adds vanilla and fruit sweetness over that framework. This is also where the impression you get when wearing it comes from: the perfume smells sweet at first sniff, but never feels superficial, because the oakmoss keeps the structure grounded.
The name “chypre” comes from French and refers to the island of Cyprus, where the tradition of perfumes built around moss and citrus notes began centuries ago. The name has remained for the entire olfactory family, even though modern compositions, like this Jimmy Choo, add a gourmand layer over the classic moss and wood structure. That explains why a perfume with so many sweet notes up front still carries the label “chypre” rather than simply “gourmand.”
Who it suits and when to wear it
I Want Choo Forever suits someone looking for a sweet, noticeable women’s perfume, not a discreet one for an ordinary day. The concentration of cherries and vanilla means the perfume feels best in the evening or in the colder season, when its dense sweetness doesn’t clash with the heat outside. On a scorching summer day, that same intensity can become overwhelming for you and those around you. As a sweet, long-lasting perfume, it is better suited to an evening out or a winter party, where you want to be noticed from a distance, than to an office setting where you prefer something more discreet.
If you like gourmand perfumes but want to explore other combinations of notes too, Lancôme La Vie Est Belle moves from iris and praline towards a different kind of sweetness, while Carolina Herrera Good Girl builds its sweetness around cocoa and tuberose, not cherries. None of the three is absolutely “better”: their structures and emphasis differ, and the choice depends on which sweet profile actually suits you.
What Eau de Parfum means here and how to read the label
I Want Choo Forever is an Eau de Parfum, which, in short, means a higher concentration of perfume oil than an Eau de Toilette in the same family. However, how long it lasts on your skin and how far the perfume can be smelled—its sillage and projection—depend more on your skin type, the climate and how many sprays you apply than on the concentration label alone. That’s why two people wearing the same decant can have quite different experiences of the same perfume. The catalog also lists the launch year, 2022, and perfumers Sonia Constant and Louise Turner; this information comes from the product listing, not an independent perfumery database.
How to try I Want Choo Forever without buying the full bottle
If you’ve read this far out of curiosity but aren’t sure whether cherry sweetness suits you, you don’t need a full bottle to find out. A 2 ml or 3 ml decant of I Want Choo Forever gives you enough wears to follow the entire development described above, from the opening to the oakmoss drydown, without committing to a full bottle. Each decant is hand-poured from the original bottle, purchased with an invoice from authorized distributors, and sealed in a new atomizer labelled with an internal batch code, so you get exactly the composition from the full-size bottle, not a reinterpreted version.
If you find that you generally prefer sweet, gourmand perfumes, you don’t have to look for each decant separately: Sweet Set for Her brings together several decants from the same olfactory family, useful for comparing a few sweet options directly. And if you don’t yet know which size suits you, the size guide shows how many sprays you get with each option, so you can choose the right amount before you order.
Ultimately, I Want Choo Forever remains an evening perfume, sweet but not one-dimensional: the cherries and vanilla draw attention at first, while the oakmoss is what keeps it from being a simple dessert in liquid form.
